Led's Move at "The Entrepreneur"

With luminous balls and frisbees, Bas Lommen (27) wants to get kids out from behind their screens. But it's not that easy. Because how do you make a ball that lights up and how do you get parents to buy the ball? "The goal is for outdoor play to remain attractive all year round," he says.

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"With colorful balls, Bas wants to get kids out from behind their screens and play more outside," he said.